Many people look for ways to expand their online presence and while one of the most popular strategies is launching a blog, not everyone knows what is a blog and how to start one.

When blogs first emerged around 1994, people used them mainly to share their personal lives, including their experiences and interests. Now, blogs have become an essential online marketing strategy for businesses and one of the most profitable career choices for individuals.

The interface of blogs has changed significantly over time. Bloggers can now integrate various widgets and plugins into their platforms, such as a social media feed, a contact form, or an author profile.

In this article, you’ll learn what makes a blog different from a regular website. We’ll also discuss common blog types and the necessary components such as a hosting plan to start your own blog.

• What Is a Blog?
• What Is a Blog Explained – Video Tutorial
• What Is a Blog Used For?
  • To Educate Others and Build Online Presence
  • To Help a Business With Brand Awareness
  • To Promote Programs And Attract Visitors
• What Makes a Great Blog?
• 7 Types of Blogs
• What Is the Difference Between a Blog and a Website?
• What Is the Difference Between a Blog and a Wiki?
• Why Do You Need Your Own Blog?
• How Do Bloggers Get Paid?
• What Do You Need to Start a Blog?
  • Domain Name Checker
• Conclusion
• What Is a Blog FAQ
  • What Is Blogging?
  • What Is a Blogger?
  • What Is a Blog Post?
  • How Do You Write a Blog Post? 
  • Where Do I Find Blog Content Ideas?
  • How Much Does It Cost to Start a Blog?

What Is a Blog?

A blog (short for “weblog”) is an online journal or informational website run by an individual, group, or corporation that offers regularly updated content (blog post) about a topic. It presents information in reverse chronological order and it’s written in an informal or conversational style.

What Is a Blog Explained – Video Tutorial

Find out more about what a blog is in our video.

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What Is a Blog Used For?

When blogs first appeared on the world wide web, their goal was mainly personal use, such as sharing stories, interests, and thoughts. We will take a look at the most common uses for a blog:

To Educate Others and Build Online Presence

While a blog’s function remains the same, the type of content is more diverse. While many blogs still work like online diaries, some have started blogging to educate others on a specific subject or to build a professional online presence.

For example, David Winer – author of one of the longest-running blogs, Scripting News – publishes essays on software development, technology trends, and daily life on his personal web pages.

On the other hand, Natasha Kravchuk shares recipes and tutorials on using specific kitchen tools on her food blog, Natasha’s Kitchen. Her blog is a go-to resource for recipes, including holiday and vegetarian options.